With the Covid-19 crisis forcing rental companies to seek contactless alternatives to conducting their operations, the benefits of going digital have become all the more apparent. And rental management software providers have been seizing this as an opportunity.
For instance, the pandemic has prompted US-based rental software company Point of Rental to think differently about the products it offers to customers.
“Instead of thinking about our ERP [enterprise resource planning] products as being the product we sell,” says Wayne Harris, the company’s CEO, “we realise we have lots of technologies built into our products that can be sold by themselves.”
Harris became CEO of the company in 2011, and it has since grown to serve customers in 80 countries, employ more than 200 people, and offer five products.
“We have a lot of knowledge about the rental industry and we get a lot of feedback from
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