Using Yardi, the company will gain complete visibility of portfolio performance across its properties. It will implement Yardi Voyager® for property management and accounting as well as ancillary products to fully connect the resident lifecycle and maximise returns. With £1.6 billion assets under management, Fresh will eliminate a number of disparate systems thanks to Yardi’s single connected platform.
Fresh will achieve marketing automation with Yardi’s RENTCafé® Suite. It includes RENTCafé® for property marketing, website optimisation, online leasing and resident services; RENTCafé® CRM Flex for prospect management and flexibility to handle workflows for multiple lease types; and MyCafé by RENTCafé®, a white-label app that provides a full range of resident services plus community engagement.
“Our focus on exceptional resident experience will be enhanced by Yardi’s RENTCafé functionality. Our residents will be able to download the MyCafé app, which will reflect our upcoming brand refresh, to give them one-touch access
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