How an Irish mother-daughter duo has reinvented hygge – Irish Examiner

WHILE it first made its presence felt in interiors everywhere several years ago, the Danish concept of hygge is more relevant than ever before.

Pronounced “hue-guh” and usually translated as “cosiness”, it’s inspired a shelves’ worth of décor books and has snuggled its way into our psyches — particularly as autumn/winter sets in in these unprecedented pandemic times.

Grá at home is an Irish way of living inspired by Hygge — but with a difference. Grá is, of course, the Irish for “love” and Grá at home invites shoppers find joy and love in the everyday life, from making a coffee in the morning to cooking a meal for your loved ones And it asks shoppers to purchase items made with grá, this is amplified throughout the store the curated collection of Irish designers creating and making with grá for the planet and for themselves.

It’s the lifestyle concept of the interiors

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