‘Hot market’ sees Sky ramp up film and TV investment in bid to ‘own its future’ – The Irish Times

Sky has stepped up its investment in film and scripted television production as it seeks to lessen its reliance on key deals with rivals in the fiercely competitive home entertainment market.

The European pay-TV company, which also owns streaming service Now TV, is launching on Monday a 2021 line-up that includes 30 new Sky Original films for Sky Cinema subscribers, with a plan to scale up to one release a week in 2022.

It said it would show 50 per cent more original programming this year compared to 2020, having ramped up activity after a “virtual stop” in production during the first months of the pandemic. The Deirdre O’Kane Show, the postponed Sky One stand-up comedy series commissioned from Dublin-based Kite Entertainment, has been rescheduled to film at the Olympia Theatre in May and it is hoped it will be on air this autumn.

Zai Bennett, managing director of content

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