IV vitamin drips, sustainable fashion and 'gentle futurism' – inside the new €10m Brown Thomas shop – Independent.ie

Intravenous vitamin drips, posh frocks and handbags to rent, smart technology so you don’t have to try on and an ‘Apartment’ dedicated to wellness and beauty services.

he newest chapter in Irish retail will be unveiled next month when Brown Thomas open their new €10m store at Dundrum Town Centre in an expansive 62,000 sqft space.

And weeks out from the opening, pencilled in for February 24, the buzzword is “gentle futurism”.

The offer has been carefully curated since BTs moved to take up two floors of the former House of Fraser store vacated by Mike Astley’s Fraser Group in 2020 and it will hinge on “a new generation of innovation and initiatives”, according to Shelly Corkery, Fashion Buying Director, Brown Thomas Arnotts (BTA).

A ‘Planet Beauty’ on the ground floor of the new store will include a dedicated ‘Apartment’ where special services will be available including intravenous vitamin drips operated

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